If you are interested in earning income from the Internet and are constantly searching for something new, one of the words you hear most should be "niche" and the other one is "keyword". Because most people start with a niche keyword first. So what is a niche? What is the keyword? How to find a keyword?
What does Niche mean?
If we look at the internet sector, it means a narrow sector with low competition and high number of advertisers. For example, let's say you are interested in health issues. The word health is a very broad and competitive keyword. Therefore, it cannot be a niche sector. If you want to build a site directly on the keyword health, you may have to compete with million dollar sites and your chances of success are low.
Instead, you should adjust your keyword to cover a narrower area and lower the competition. For example, there may be disease names. Allergy covers a narrower area than health, but it is still a broad concept. It can be narrowed into allergy types. In fact, if you just write about one type of allergy, this is a niche area.
I think I could explain the basic logic. The sector is as narrow as possible, competition is as low as possible. The search volume (how many people search for the word per month on average) should be logically high, but when the search volume is high, it is useful to keep the search volume low as competition will automatically increase.
Free Tools
Finding the perfect keyword is the hardest stage of building a niche site. There are perhaps hundreds of tools to find your keyword, the most effective of which are paid and unfortunately very expensive.
Still, free word tools are available. I list the most useful of these here.
# 1 Google Trends
This is a free tool that shows the search trends of words on google on this site. From here, you can have a look at the fashion words of the time, and get an idea of which word was searched and how much.
# 2 Ubersuggest
Free apps are the best in my opinion. When you search for any word here, you can see the search volume of that word and related words, the competition status, and how much money it gives in adsense per click.
If you type the address of a competitor site instead of a keyword in the search box, you can find out in which words that site ranks high, how many times the articles were shared on social media, where they received links, and more.
You can use this site to get word suggestions as well as analyze your opponent.
# 3 Answerthepublic
A very nice free tool that you can use to find a topic or topic for your site. When you type any word on this site, it generates diagrams, questions etc. related to that word. Like when I write the word allergy,
- allergy and intolerance
- Allergy for cats
- Allergy vs asthma
like thousands of word suggestions.
# 4 Pinterest
Pinterest is a platform where people share and discover content based on their interests. This platform shares infographics and analyzes on the most searched words of each month on its blog. These posts can give you a new idea of a niche site.
For example, take a look at this report, where possible trends and keywords for 2020 are shared . Even this report is enough to give you dozens of ideas.
You can also find reports of the past years and useful information from here.
Note : You may need to change the language of the site to English to access this information. You can do this at the bottom of the page.
# 5 Keywordshitter
It has a pretty interesting name but it does its job. You write a keyword on this site and that site gives you thousands of relevant keywords.
# 6 Spyfu
It's a paid tool, but the free version will do the trick. Here you can analyze your competitor's site and get information about keywords and backlinks.
You can also access detailed information about any keyword, such as search volume, difficulty of promotion, number of advertisers. However, the free version of this site only shows up to 5 results.
# 7 Lsigraph: LSI
It consists of the initials of Latent Semantic indexing words. Hidden Semantic Indexing Turkish equivalent.
When indexing your site, Google does not only look at the keyword and index it on the basis of the same word. Or it doesn't show that way in the results. It also takes into account other variations of the word.
Using Lsi keywords in your article can contribute to your promotion on google or give you a word idea.
For example, when I search for allergic asthma, the results it gives:
He gave dozens of results such as causes of asthma, asthma types, asthma movie, asthma definition, asthma signs and symptoms,….
# 8 Twinword:
This site is also developed for keyword advice. When you type a general phrase in the search section, it lists all relevant words and information such as their search volume and difficulty level.
# 9 Keywordtool.io:
Again, a site where you can get information such as competition, search volume and cost per click. The feature of this tool is that it can analyze separately for major channels such as youtube, google, ebay. Its free version is useful, although limited.
# 10 Exploding Topics
Exloding topic is a relatively new tool. With this tool, you can follow topics that have recently become popular or that are likely to become popular in the future.
If you subscribe to the mailing list, you will be notified by e-mail when a topic becomes popular, of course you also agree to receive advertising messages from time to time
0 Comments