How Should a Good SEO Work Be?

On-site SEO takes into account all aspects of the website that improve its ranking in search results. Since Google has become more sophisticated, one of the main factors influencing on-site optimization is relevance . "How relevant is the site to the query (search)?" should be kept in mind while developing the site.

If you follow this strategy, you will see an increase in your on-site traffic and search results. Once you understand everything that goes into the on-site SEO initiative, analyze your site to see how your page is performing.

On-site SEO Parameters

• Meta Tags (Meta Tags)

The most important part in on-site SEO work is the implementation of tags. If the tags are well written and used, your traffic and clickthrough rate (CTR) will increase. Meta tags are used to give search engines information about your page. To get high rankings, your tags must be relevant and user satisfaction must be high.

• Title

There are multiple tags on your site. The most important are Title tags. Titles are words that users see on search engines for both organic results and paid ads that appear at the top of each tab of your browser. Title tags summarize what the page is about. When ranking webpages for specific queries, search engines look at the Title tag and compare it with the rest of the content on the page.

• Meta Descriptions (Meta Description)

Although meta description is not a direct ranking factor, search engines read meta descriptions to identify the subject of the page and the audiences searching for the content on that page. The meta description shows what users will find on the page. A well-written meta description provides a competitive advantage in search results, resulting in higher clickthrough rate (CTR) and higher conversion rate (CRO).

In the meta description, it should be clearly stated what users will find on the page.

• Include your brand name and put it in a few keywords.
• Consider the synonyms and terms that will refer to these words in a semantic sense.
• Finally, remember that your description is the first interaction between the visitor and your brand, and tell them what's happening on your site so users can click on your site.
• Don't be afraid to write temporary and catchy remarks for the action.

Heading Tags

Your landing page or blog should contain multiple header tags from h1 to h6. The most important title tag is h1. No page should have more than an h1 tag. (If the section tag, which is one of the new HTML5 tags, is used more than once, more than one h1 can be used.) Towards the bottom of the page, users should see more than one h2 or h3 tags when scrolling down the page. These are used as subtitles . Use title tags to represent different parts of the page. You will see the impact from both an SEO perspective and usability perspective.

SEO Factors

• As an SEO factor, the Title of the page with the words used in the heading tags should clearly show users what the page is about. The search engine algorithm compares the content under each title tag to determine its relevance.
• You should use the heading tags when editing the structure of the page. Make sure the content supports heading tags. The main keyword of the page should be anywhere in the h1 tag. The h1 tag should be on every page, as it allows both visitors and Google to understand the topic. Many blogs, especially those on WordPress, automatically include the blog post title as h1. Remember to check the HTML output of the page to make sure the h1 tag is present.
• There are factors that we should avoid in order to protect your presence in search engines, especially if you avoid unnecessary keywords in the tag.
• Do not use the same h1 tag on multiple pages of your site. Google may not know or have a hard time deciding which page should show for a query containing this h1 tag. As such, it can have detrimental effects on SEO.

Usability Factors

Note that users do not read the entire page that comes up with the search result. They quickly browse the page and look for a section that answers their questions. Using headings and subheadings makes the presentation more organized by breaking the page. Subheadings help users navigate the page comfortably. If you're changing the topic or need to talk about a different aspect of the topic, use the h2 tag. If you break it down further and need a subtitle under an h2 tag, use the h3 tag. You shouldn't ignore the titles.

URL Structure

URL strings should be short, concise, and easily readable.

How about the perfect URL structure?

As a result of the studies, it was determined that shorter URLs rank better. The way we write URLs is an SEO practice we have to think about. Each word in the URL should be separated by a hyphen (-) sign. When there are two pages displaying almost the same content, a 301 redirect or cannonical url (rel = canonical) should be made to the specified page .

Use your primary keyword in the URL. Like other factors on the page, don't overwhelm your URL string with loads of keywords. Try to find five words that summarize the content users will find.

User Friendly Content

When search engines crawl the page, they match for the purpose of the customer. The content should clearly explain the subject of the product, service or blog offered.

The important thing on the Internet is that your content is authentic. One of the most common phrases you will hear in the SEO world and content marketing is "content is king ." This is proof of how important content is and should be emphasized.

When creating content, you must prove that you are authorized in your field. The best content speaks directly to the customer, demonstrates the value you offer them and leads them to read further and contact your company. Good content should solve the user's problem without spelling and grammar mistakes.

Be Aware of the Google Algorithm

Google began using the Panda algorithm in February 2011 to weed out websites that are ranking high with spam, keyword-stuffed, and weak content, and has regularly updated them. With the Panda algorithm, “ How many people visited my site today? Instead of the question " How many people have I been able to help with using my site today ?" The question started to come to the fore. Because the Panda algorithm is more interested in how you meet the expectations of the users and creates the order accordingly. In addition, you can climb up the rankings by equipping your quality content with high volume and user-oriented keywords.

Along with artificial intelligence, SEO experts and marketers are trying to understand the effects of Google RankBrain. The machine learning system was launched in the spring of 2015 and is the third highest ranking factor on Google. Simply put, RankBrain is a smart algorithm built on a machine learning system. We can call it an artificial intelligence that tries to answer the searches as Google has learned so far. The best method is to answer the user's questions in the least amount of time possible. When the customer's requests are met, Google continues to rank the responding page.

Keyword Targeted Content

While you need to maintain your user-friendly and competent tone, the targeted keyword is vital.

So why is it important to target the keyword?

Using keywords correctly will directly affect the return on your digital marketing investment. The more you learn about keywords, the better your marketing strategy will get. Make sure you target keywords with search volume. When thinking about your keywords, remember how much your company can convert from those keywords.

Informative Keywords: Used when the user wants to learn more about a topic, such as "on-site SEO".

Transaction Keywords: Words that target users who want to buy a product or service. Usually they are long-tailed words like "best" or "most".

Location-Based Keywords: User searching for a local business or location. It's like "Beşiktaş Locksmith".

To determine the relevance of a particular query, Google looks at LSI keywords or synonyms for searched keywords.

LSI stands for Latent Semantic Indexing, denoting the terms, subject and concept of a page. The content should not contain just one targeted keyword. There should also be synonyms and relevant queries with the targeted keyword.

Internal and External Links

Links carry a huge weight of SEO. While gaining links (links) from quality resources and quality sites enables your site to develop, you can increase the user experience by creating internal links within the site.

The link earning method is part of an off-site SEO strategy. Use additional content marketing or other creative ways to link back to your site.

With the focus on the page, connecting internally to other pages of your site strengthens keywords and allows Google to determine where to rank a particular keyword.

Internal links increase the smooth readability of your site and give the user the option to spend more time on your site. Don't put internal links in every sentence, but you should add multiple internal links per page to boost your SEO.

Optimize Your Images

Adding visual media to the page positively affects the user experience.

However, you can also help with your SEO strategy by optimizing your images.

In the image you add, convert your target keyword into its alt tag and choose a unique title.

Make sure the alt tags you write are relevant to the image you put in.

Mobile Compliance

In order for the page to be relevant and to improve the page's SEO, the website must be mobile compatible with 2016 and beyond. Making the website mobile friendly and attracting mobile users to your site is necessary and useful for SEO. More than 50% of users use mobile devices more. To continue to provide users with the fastest and best experience, Google has started showing Accelerated Mobile Pages (AMP) in search results. Basically useful for news posts and articles, these pages load instantly and are easily identified by a lightning bolt icon. The faster the loading time, the more attractive it is for mobile users. You can check your website with Google Testing Tools to make sure it is compatible with mobile devices. If your site is not compatible with mobile devices, Google,

Site Speed

In today's technology, speed has become a requirement, not a request. Nobody likes to wait. If a page isn't loading, finding another website isn't hard at all. If a page does not load in about 3 seconds, half of the users leave the site. If your visitors are satisfied with your site, it increases your conversion rate. Don't forget to optimize your site for faster speed.

• Boosting the browser cache
• Optimizing plugins and images
• Using compression with GZIP
• Switching to a faster server
• Cleaning HTML and CSS code
• Remove ads
• Reduce redirects

Compressing and optimizing images can greatly affect the speed of your website. Sometimes images can have 50-60% of the total weight of the page. The larger these files are, the lower your site's performance may be. If you have a Google Analytics account, you can check your site speed from the "Behavior" tab in the left sidebar.

Fully Optimized Page

Make sure you are giving the correct signals to Google. Apply custom meta tags, title tags, headings and always write quality content.

• Be relevant
• Quality of content
• Properly written meta tags
• Links (Links)
• Structured Data Marking

When you think you're optimizing your site and everything is ready, check your site's performance with Google Analytics.

Your goal should be transformation. This will strengthen your user experience and brand by implementing on-site SEO tactics and optimized pages. It will increase your traffic, improve your search engine ranking for highly relevant keywords and reach your potential users.