What is Google Ads? Google Ads: Formerly known as Google AdWords, it is an online marketing tool that allows you to show your ads on Google's search results, partner sites or Youtube. Google ads are the channel where the most budget is used in the internet advertising ecosystem.
Google ads started operating in November 2000. It currently has more than 1 million users. In this article, we will talk about how Google ads work, the concepts you need to know before you start, important concepts such as quality score and bidding strategies. We will also focus on how and how you can advertise with this online marketing tool. But first, let's answer the question why should I advertise on Google Ads.
How to Make Google Ads
It's actually very simple. Which business owner wouldn't want to get more sales, more phone calls, or increase the visibility and awareness of his brand in a particular region? Moreover, you will be able to measure all this process and see clearly what you have achieved at the end of the budget you have allocated for ads.
For example, suppose you have an e-commerce site and assume that the net profit from your average products is 50TL. Now imagine that you get a sale for every 30TL of ad spend. Wouldn't you like to spend 300TL on such a table and earn 500TL or spend 3000TL and earn 5000TL? Now let's consider the same example for a business operating in the service sector.
Imagine that you receive 10 phone calls / contact form requests for 100 TL of advertising expenditure. Let's say you were able to convert only 20% of these requests, that is, 2 of them to work. Assuming that you have earned 75TL profit from each job, excluding operational expenses, the total amount that goes into your pocket from this business will be 150TL.
So, doesn't it make sense to give 100TL and get 150TL? The main purpose of my giving the examples above is not to show you these numbers. The point I want to emphasize here is to show you that you can clearly measure the income you get for your advertising expenses.
As long as you know the costs of your products and operational expenses, you can clearly see the value of your advertising budget. Before I get into the subject, I want to scatter a few statistics from 2019. According to 2019 data, we perform an average of over 170 billion searches per month on Google. You can show your ads on more than 2 million websites and apps using only Google ads.
Small and medium sized businesses earn 17TL for every 7TL they spend. 40% of the clicks on Google search results occur in the first three advertising results. 65% of searches to purchase services or products result in ad clicks.
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